Multinational List Development

Higher Response Smaller Markets Around the World

The company has specialist knowledge of multinational lists reaching smaller markets around the world which frequently deliver 200% — 300% lifts in response rate compared with larger, developed markets. Plans are in place to escalate access and coverage of these smaller markets.

Independent Advice

MLA’s list advice is independent and impartial since the company does not own lists itself and is motivated only by giving best advice to clients so they achieve maximum response from list recommendations and selections.

The company also handles list swaps and reciprocal list rental arrangements within larger markets.

List Management Services Provided

MLA manages leading lists including Time, Fortune, Reader’s Digest, The Economist, Al Hilal Group D’Base, Fortune China, Euromoney, Global Sources Magazines, Finance Asia, New Zealand Post Lifestyle Survey, Asian Business Publications, TTG Asia, TTG China, African Review, Terrapinn plus over 200 other regional and international files

List Broker enquiries for managed international lists are welcome.

Data Security Arrangements in Place

MLA, together with its partners, guarantees the security of list data supplied by listowners for de-duplication, personalization, addressing and lettershopping.

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