Direct Market into India
India is probably the largest English language speaking market in the world. International lists with Indian addresses can be rented through MLA, and local addresses can be rented either through MLA or directly through MLA office in India MLA@MLA-India.com.
All credit cardholders in India (around 43.2 million) can use their card to purchase direct mail offers priced in US dollars or sterling. Indian subscribers to international magazines have already demonstrated their ability to pay by credit card or foreign currency bank draft.
Initial tests are advised by mailing through Hong Kong or Singapore to the Indian addresses on international lists and to those lists Indian listowners are willing to release to approved lettershops in Hong Kong or Singapore. |